Jan 31 2009
What is ‘Wikpedia’?

Image by Sammy0716 on Flickr.
“Wikpedia” is one of the most searched for words on the Internet. “Yet it does not exist!” I hear you scream, and you’d be correct. This is an example of a search term that’s based on a mistype, from which there’s huge rewards to be had for webmasters.
OK, I’ll come clean. This post is a Search Engine Optimisation article in disguise, and a case study of how I managed to get my crummy Geocities website to the top of a Google result page using Wikipedia and a deliberate spelling error.
The boring-ish background
A few years ago I created a research website for a college project. It was meant to be a low-maintenance site, one that I uploaded and left as an archive of my work on the internet. It has not been updated for three years and yet it still gets at least eight hits per day. This may perplex you somewhat, but read on and learn why this happens.
First of all, my site contained excerpts of text, otherwise undocumented on the internet, from a number of publications. When I came across Wikipedia in 2005, I thought I would help out by adding a sentence or two to the page on my website’s subject, using the secondary sources on my website. Of course, Wikipedia requires the addition of a reference for each piece of information added, so I included a link to my website in the appropriate section of the article.
Expand the knowledge base and get noticed at the same time
If you have a highly niche blog, then it is likely you might be the original reporter of certain news stories. Whilst Wikipedia frowns upon original research, if the references you add are embellished with genuine links to reputable news sites, it adds an element of respectability to the article.
Wikipedia is full of niche articles, maintained by hardcore fans and armchair experts. If you notice that a particular article is missing or currently unmonitored, then you may choose to create, adopt or expand it with your knowledge of the subject. If you are canny, you can use your blog as reference and gain an extra top ten Alexa linkback.
Don’t tell Jimmy Wales I said that…
Quick tip: put links to your blog on your own Wikipedia userpage. In fact, you could do pretty much anything to promote your content here, as long as it is vaguely related to you and your interests.
Making an ‘impresion’
Remember, I did tell you that my website’s relative success was twofold… and I haven’t yet told you about my most successful method of traffic generation. Well, I kind of did earlier. I made a spelling error in the title of one of the pages, shooting it to the top of the Google rankings of any search for the term, which was a common mis-spelling.
The mistake was semi-intentional, as it was a genuine error that stayed on the site for a few months. I only noticed it when I was looking through my traffic statistics and spotted that my glorious error was almost overloading my Geocities free site bandwidth with page requests. Not bad for a little website, eh?






